One Event, Two Amazing Organizations

The event will benefit both Diversity Richmond & Side by Side.

Together, along with other community partners, these organizations coordinate hotel stays, clothing, food, and other resources for those most in need in the LGBTQ+ community.

Diversity Richmond serves as Central Virginia’s LGBTQ+ community center, providing social events, free meeting spaces, financial support and other resources for the community.  Diversity Richmond envisions a community where LGBTQ+ citizens are treated with respect and dignity, and their unique gifts are championed and celebrated, thereby strengthening our community.

Side by Side is Central Virginia’s LGBTQ+ youth organization, providing support groups, counseling, and services. They are dedicated to creating supportive communities where Virginia’s LGBTQ+ youth can define themselves, belong, and flourish.



At the event, 50 to 60 lifter-fundraisers will take turns deadlifting progressively higher weights, aiming to match dollar for pound to help lift up these often-unnoticed homeless youth. The deadlift, for the uninitiated, involves stepping up behind a loaded barbell, grasping the bar, standing up with the weight, and setting it back down on the ground. It is a simple lift that is imbued with meaning: coming forward to face a challenge, and succeeding through the simple mechanism of one’s own strength.



Who Can Participate?


This event is open to all people (trans and cis, intersex, agender, non-binary, women, men) and experience levels. There will be no weight classes and flights will not be determined by gender. Competitors will be placed in flights determined by first attempts. 

What Should I Wear?


Just make sure your shins are covered and you're wearing safe footwear! From there, you can express yourself however you choose. Feel free to show up in a full superhero costume, or jeans and a t-shirt. We've seen unicorn costumes, tutus, rainbow unitards, and more!



All registrants are expected to fundraise, if it is in their means! We will guide you, so the process is simple, easy, and effective.

2017's Pull For Pride raised over $30,000! This year, we plan to double that number!






Join our national roster of lifters who are pledging to raise $1 for every pound they plan to lift. In accordance with our mission of using our collective strength to benefit the world in a meaningful way, Women’s Strength Coalition’s June 2018 Pull for Pride Fundraiser will benefit select organizations that provide direct support to LGBTQ youth struggling with homelessness.  >>Register here 

Pull for Pride is an inclusive spectating event. Come watch the deadlifting attempts, cheer for our athletes, enjoy some food and cold beverages, and enter to win prizes in our raffle! All proceeds from the raffle will benefit Diversity Richmond and Side By Side.   >>RSVP here 

Can't make it? Consider donating to one of our lifter's campaigns! It's an easy, effortless way to show support and help lift up homeless LGBTQ youth around the country.  >>Donate here

All Sponsorship Levels Include:


  • Event homepage logo with website link on
  • Logo and website link on Sponsor page (top placement)
  • Social media integration via Facebook and Instagram
  • Name and logo included in all athlete communication pre and post-event for all seven cities


  • Local on-site sponsor “thank you” signage
  • Recognition in sponsor “thank you” materials (i.e. website, email, packet print-out, on-site signage)
  • Option to contribute service/product/gift card for raffle


Building beneficial partnerships with our sponsors is crucial to achieving our goal of supporting Diversity Richmond, Side By Side, and Virginia’s growing community of active, engaged lifters.

Presenting Sponsor

Promotional offer in Richmond Balance monthly e-newsletter and to drive awareness and traffic to your brand.

Featured on Homepage

Feature on Event Pages

Supporting Sponsor

Second-tier sponsorship options offer high visibility to your brand at a more affordable price point.

One Free Competitor Registration

Special e-mail "thank you", featuring all local supporting sponsors.

Raffle Sponsor

Join our growing list of raffle sponsors! Leave a long-lasting impression on lifters, spectators, and volunteers!

Donate your service, product, or gift card.

Special e-mail "thank you", featuring all local raffle donors.

Pull For Pride Richmond will be held at Vasen Brewing.

Vasen Brewing
3331 Moore Street
Richmond, VA 23230

Organized by Cassi Niemann & Richmond Balance

Get Stronger, Live Longer. Richmond Balance, an unparalleled three-story fitness facility, offers top of the line strength training equipment, barbell racks and rigs, several cardio machines, functional fitness areas and a full studio for small group classes. Membership grants you 24/7 access to the facility to work out when it is convenient for you. Richmond Balance provides a wide variety of group fitness classes taught by experts, including Barbell Strength Training, Starting Strength, Barre, Yoga, HIIT, Indoor Rowing and more. If you prefer a more personal method, Richmond Balance also offers one-on-one and small group training led by certified personal trainers who track and monitor your progress to help you achieve your fitness goals. Find more at

Pull For Pride > Richmond